In 1943, Blue Bell acquired Casey Jones Company, a manufacturer of work clothing, and the rights to Casey Jones’ rarely used brand name – Wrangler. Thus, creating the Wrangler brand name that we have come to know, love, and wear! The popularity of the Wrangler brand grew and become more exciting in 1947 when Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, was introduced to the American public. Professional rodeo cowboys Jim Shoulders, Bill Linderman, and Freckles Brown wear-tested the Wrangler 13MWZ and endorsed the Wrangler name for durability, quality, and authenticity.
In1982, Wrangler became the primary sponsor of professional race-car driver Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jeans Machine”. Wrangler became the first apparel company to have significant involvement in NASCAR. Wrangler continued to reach both traditional cowboy and contemporary jean wearers in 1992, when the movie “Pure Country” debuted. The film starred country music singer George Strait in Wrangler jeans as Dusty Chandler, a fictional super star in the country music world.
in 2009, Wrangler western wear created the Wrangler National Patriot Program. National Patriot is a year-round program developed to help raise funds to support American military veterans and their families, and to serve as inspiration for all Americans to rally around each other in patriotism. In 2010, Wrangler revamped the 13MWZ jean and created the Premium Performance Wrangler 47MWZ Jean! Wrangler 47MWZ jeans’ updated fit are the Biggest Thing to happen to men’s Wrangler jeans since 1947!